TOPCOAT

Topcoat was created in 2013 to highlight the talents of one of Trichome's original employees and introduce women to our multi-dimensional product offering. Led by Seattle's well known MJ & Gwen, Topcoat provided a cool, comfortable evening of nail art, cannabis, music and drinks inside Trichome's intergalactic clubhouse. Nail artists kept all their sales and we built a relationship with Floss Gloss nail polish to make sure we had all of the newest colors available.

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Privacy was one of our main concerns and I worked directly with our photographer to make sure that we captured the essence of the event without exposing the identities of our guests. This anonymous messaging also communicated the exclusivity of the event and consistently kept our activations packed.