ORANGETHEORY
Position
Apparel Designer
Location
Woodinville, WA / Boca Raton, FL
Years Active
2/2019-4/2020
Responsibilities
Apparel Design, Graphic Design, Tech Pack Management, Color Development, Fit Development, Fabric Development, Trim Development, Trend Forecasting, Market Surveillance
SYNOPSIS
Orangetheory is a new category of gym experience that integrates technology and coaching into their paradigm. They have built retail into their gyms to bring branded performance apparel to their members. As an apparel designer for merchandise agency BDA, I worked alongside the apparel design manager and technical designer to bring multiple seasons to production.
We worked together with the merchandising and global sourcing teams to create concepts, monitor fit sessions and develop fabric, colors and trims. Our client was very price sensitive and we worked directly with them to ensure the finished product worked with both their brand aesthetic and business targets.
I was directly responsible for sketches, tech packs, lab dips, trim design, fabric consulting, print process, line sheets, graphics, tech packs, fit comments, market reports and presentation decks.
